Whether it is propaganda or new number, Haier PC this year's action of "unprecedented" Haier Vice President Zhouyunjie expressly stated: "Haier PC can only be successfully cannot fail". On September 22, Haier PC media briefing, the mobile computer Division General Manager party pure pine to Haier computer compared to fn. It is understood that this Haier PC since 1998 has been introduced in the market for 7 years of hard work, but why have a seven-year history of Haier PC also claimed to be new?.
Veterans have new mass brand. .
Party pure pine explained: "the road of Haier PC in two stages, from 1998 to 2002, belonging to the doctrine was not in the PC input focus on the product, the PC is only a sector to operate. At that time still put the appliance of Haier as main direction, and efforts to expand overseas market. In April 2003, after the adjustment to a new attitude to Haier PC appears in the market, in 2004, Haier has also launched their own notebooks, especially this year, Haier is obviously to accelerate the pace of development of the PC market, from the product to the channel, the intensity is not small. . 7 years ago and today, Haier PC is completely different. . ".
From the sides recognize that today's Haier undoubtedly become China's home appliance industry leader, the top ten household appliance brand in the world, 2005 world brand 500 89, 2004 revenues of more than 10 million Yuan. As party pure pine says: the basis of household appliances is Haier, household appliances and stronger focus shifted to other areas, such as PC, while China's Haier .2 million 1. Appliance users gave its largest PC market confidence.
Haier Appliances user base has, also has brand recognition, PC could legitimately be linked with the appliance. Speech in the radium from the Fang Chunsong that, Haier notebook PC, whether desktop or appliance to be more or less put on the shadow, for example, stressed the computer screen Run eyes, can see the TV phone notebook, and Intel's co-operation is both PC and digital home appliances and so on. But also in marketing, the Haier PC and consumer electronics channels, many times, and as such Haier PC sold will underscore the need to rural areas.。 According to reports, there are countless rural highway with Haier's wall ads, more than 20 000 villages Haier's obligations of advocates, among them was a small shop owner, there is also a village. These are laying the Foundation for Haier appliance is also the reason for Haier PC to the countryside.
Ra said: Haier brand in the PC industry is a novice: Because there is a single consumer brand awareness of, and many users, or to household appliances and computer separately, and therefore quite well known white goods industry, the brand may not be buying a computer authorized users, which is established after many well-known brands variety of important reasons for sub-brands.。 So whether the Haier PC can also be considered how marketing at parent brand. Imagine if Lenovo has launched the "Lenovo" trademark of the refrigerator, there will be a success?.
If Haier play: "3cPC" suffix "Haier manufacturing" may be extraordinary. .
PC Mall retail channels to say no.
Haier came in September this year, PC and HCL to cooperate in the IT channels, Fangchun Song to the co-called Haier PC to the professional IT market, personalized marketing attempts, it has a great store of traditional home appliances 3C difference in the Hengchang retail stores, the Haier will put emphasis personalized products, such as with discrete graphics, entertainment, feature-rich notebook, in order to attract the attention of professional users. Prices in the popular 3C store Zeyi product-oriented, because 3C store has a sharp pattern of price competition, mainly in pursuit of this model put the growth in sales volume.。.
Radium that Haier is a novice in the PC channels noted in the root is: Haier PC came in the 7 years since that time, the appliance by the shift of the medium and large department stores, Gome, Suning stores such as 3C; Zhongguancun has moved from the retail store down the street large IT store, brand PC is also from the traditional mall stores and specialty stores to the IT migration.。 At present in the majority of consumers buy the computer you want to go to the heart of IT, go to 3C maijiadian marketplace concept in depth, because there can be full of comparison, it is impossible to reach traditional department stores.
Haier and HCL PC companies is to enter the IT channel's signal, but not enough, because the IT channel Haier's brand PC is not obvious, increase product coverage and exposure can be important, ThinkPad, Lenovo, Hewlett-Packard, Toshiba, Asus and so on can be seen everywhere in the IT Marketplace, which for the procurement of consumers come, no doubt, is a kind of propaganda. In addition, Haier PC are talking about the use of household appliances channels in-depth country, if Haier PC can two, three, four cities are covered all the IT stores, presumably to promote rural computers also make it easier.。.
PC market with different appliances. .
Haier PC operating on a novice: PC operation is different from the way it is, first of all, home appliances, PC brand need IT professional media and mass media promotion, home appliance information carriers mainly in mass media. A large percentage of household appliance users on PC does not understand it, purchase regular consultation to professionals, PC in the professional media field guide, price, and service impact becomes more than television, mass media highlights.
Now, the competition among home appliance company focused in the advertising war, price war, the, 3C stores from advertising in newspapers can be felt, the most prominent is the low price, "double the return of post" "the lowest "and other slogan everywhere. Compared with the appliance more complicated PC market, competition, advertising war, price war, tour warfare, technology warfare, the concept of war fighting applications, services, war, etc., and often the upstream PC manufacturers, brand machines, multi-vendor collaboration operations, the complexity bound than household appliances. Therefore, Haier PC in operation should like IT side, the rules of the game different from the appliance. .
When it comes to PC market 7 years of development, can only use the words "not that I don't understand this world changes quickly. Pentium II, dual-core, a wired network into a wireless, LCD, CRT, DIY, brand, brand machine to a notebook, notebook, Centrino, profit from the trend of a hundred thousand dollars. With Haier PC shoulder combat brand have already disappeared, and the acquisition of blue giant PC sector. 7 years are too different, as it is, however, to date the global top ten PC manufacturers also do not have a do white goods producer does not say, anyway, there is no experience in the household appliance market changes.
7 years, Haier appliances qualified to be one boss in China, Haier household appliances by the east wind of PC also went to the countryside. However, Fang Chunsong or frankly: If Haier PC 7 years have been insisting, is certainly not so tired. Words, if 7 years Haier PC market, PC is not a second child is also hone third child. .
Let's go back to July 1999, Haier PC experience of the first summer, in order to meet the Beijing market orders to customer demand, 200 Haier PC flying airborne Beijing market. Now there are manufacturers as a normal PC to buy air ticket delivery? because profit less gasoline rose, times have changed!.
Conclusion. .
Radium aren't Haier leadership, words, and not get Haier wages nor to Haier turnover is responsible for the PC, just haven't eaten pork read pigs running, say if too start press responsibility addiction..
Just two years, Zhongguancun e-store desktop store less than half. Won the "top ten computer brands in Zhongguancun," winning superior, Hang Seng and so disappeared. "Good doing business can withdraw?" Business sentence description of the desktop in the park's "predicament." As to what causes this? The answer is unified by several businesses that notebook. In fact, the desktop does not think the day as sad, Shucu desktop during the various brands it had a landscape, and we look to discover, desktop moving in the other direction. A great secret to tell this little guy radium: desktop should be able to turn over within three years. .
End of one's hopes.
Analysis of data obtained from the IDC, notebook to desktop now the pressure is indeed not small, 2-quarter of this year, global PC shipments increase 18% year on year to reach 47.5 million units, which already accounts for notebook shipments by 30% 30% notebook growth rate and far higher than 13% of desktops. In the United States and Japan, has sold more than notebook desktop. In addition, Intel forecast sales of the next three years, growth in notebook can double. Look at the situation of the Chinese market in 2004, total domestic sales volume of 15.9 million PC units, the overall increase of 20%, notebook shipments grew by 41%.。.
When asked why the notebook will make the desktop "upset"? Manufacturers, merchants, consumers this is due, notebook prices, function better. Especially when laptops and desktops sold only as price, even if the notebook is not dominant in the configuration, consumers who ultimately buy the account of self-evident. China's consumer desktop marketing, Lenovo, general manager of Jia Zhaohui Shucu inventory in this year's conference due respect, Lenovo consumer PC Shucu best-selling models focus range from 4999 to 5999 yuan, and brought the same price of the laptop is not small pressure. Notebook from surface, seems to have become a "strangle" the culprit desktop. .
Vista.
Rely on to turn over the desktop? The most popular saying is "avoid weaknesses", and the immediate concern of the notebook fight 2999 yuan, the price advantage is not the desktop. Dilute low price, is its most obvious change. Volume restriction, not too much to consider power consumption and heat dissipation, let's rely on features, performance, flipped. A large desktop screen, 17-inch general-like, 19 inches just right, no harm large 30; chassis is large enough, How many pieces more processors on the motherboard; dared to use top-notch graphics, SLI technology also mention, 200G SATA hard drive, 7. .1 Sound card and so can be a hard act to notebook. .
Now manufacturers play desktop advantages into practical action, for example: Legend of the associated computers, Haier's digital home center, TCL's female computer and so on, even the Intel also put desktop into a family of digital entertainment centre direction, my desktop is digital. A little more direct, the future of desktop image on behalf of high-end, play games, do movies, data storage, complex operations are represented by it, it makes me happier. Notebook, because cheap, from student to staff to white-collar workers, as long as there is mobile computing needs to staff, as the popularity of mobile phone the same consumer.
Conclusion: Is the village who call the shots. .
Self-improvement, said that compelled or sell cheap notebooks, desktops, the poor can only sell it to rich people. In the village who call the shots and who cheap who call the shots! soon, desktop users often said: I do movie comparable to Hollywood! notebook users often say is this: the boss's PPT I'll buy a notebook is out!, buy desktop is a playful, nobodies Radium believes that by that time, even if I had to turn around the desktop, and so I had the money, buy it!.
Cheaper than the parallel machine gave its students the Mainland for Hong Kong students envious friends, when we can enjoy this treatment? Recently, radium heard rumors that this year in September, the Chinese mainland students on campus will also appear notebook, its price is only six to the market price discount for each purchase at the same time also provide installment payment in order to reduce Student Friends of the economic pressure, should we really will not look the face of Hong Kong students machine, "the" sigh it? . .
Who initiated the campaign for student machine?.
To verify whether the rumors are true, radium through multi understand that the students machine from a company called "Purcell network" company organized and sponsored by Search, radium and Purcell made the network connection, a charge related Affairs Manager Wang said: preferential students do have this machine, the event will cover the whole country, put the number of units will be more than 30,000, the campus is the largest-ever notebook universal movement. Currently, Purcell network with a number of quite powerful vendors approached, and reached a preliminary intention to disclose specific information although Zanshi convenient, but what is certain is that in the domestic sales of several major brands are expected to student computers operation appears.。 At first glance appear to be a good thing.
Machine allows students to earn the number of Purcell? . .
Nasser networks including radium, most people is a strange name, it is understood that the theory is not a portable network channels, distribution agent, but the Mainland campus education network operators, responsible nation-more than 95 per cent of the campus network access services. Since only the network operator, Nasser why organizations laptop student specials, Nasser did have what interests? Radium from Wang Manager that offers students machine does not make any profit for Al-Nasser, its purpose is to promote the laptop on campus. . This is like, with high-speed road can not go without a car, like, will cause a huge waste. In other words, Purcell pushing students notebook, aimed at the campus wireless. As for the wireless how to make money, Purcell certainly not to say. .
Who can buy the students ' machines? who will bear the risk of staging?.
Students only can students exclusive machine name implies, radium Purcell networks learned from the purchase of rules and activities of our students are very similar machines, students must carry valid certificates, per purchase one. Manufacturers and Purcell were sold on the activities of strict control models, Purcell contact the manufacturers directly, eliminating the middle part of agency distribution, in order to avoid student confusion machine burst into the retail market. As to how to avoid the student to purchase a high resale after preferential models, Purcell Although there is no specific preventive measures, but said activities are involved in this custom model, once the retail markets through the machine ID number can identify.。.
Manufacturers, business-to-student machine mixed. .
Radium and several notebook manufacturers contacted, they have the attitude of the students ' machines can be mixed in to be able to expand the students ' machines with the help of popularity and market share, is a notebook into a good opportunity for campus; worry at this price may be retail channel price system brings big impact because the retail and the students ' computers such volume purchasing is not possible to achieve uniform prices. . Visited by the market is not difficult to see that students will undoubtedly grab the notebook machine retailers "cheese." .
Closing remarks: students-not for sale.
Buying and selling will always belong to the two contradictory sides, businesses should make money, users have to cheaper, how can it achieve reunification. Machine can be said to be welcomed by all students, because it allows students to become friends, the cost of the family of lower machine letting students can be expensive headache for retailers, how to make money do not let it disturb the Board, it is difficult! Students on campus is a sweet machine for the manufacturers is sweet with sour, there are only sour in the business, and said to buy and sell, so simple, the students machine that trading is not the case. .
Days of Radium is the latest news, the first company to launch a new $ 2999 blue notebook PC became 2005 Jay "incomparable" sponsor of the concert on September 30, the new Blue computer ads will appear in concert at the scene. Jay.
2005 Jay unparalleled Beijing concert scene 1. .
2005 Jay Chou incomparable Beijing concert scene 2.
Starring Jay Chou movie "Initial D" stills. .
Although the new blue areas did not disclose the specific circumstances of a matter, but its still expressed the hope that with the help of small Lords of Jay's super popular, in the student-led young people get more support. As to whether it will call Jay plays new Blue computer image representative, determined.
Recent years, IT vendors star waved to the entertainment industry, HP, please attend the new high-round press conference, association, signed Shenzhou Super Girl Li Yuchun, respectively, and Zhang Yun to do with publicity, Blue Jay Computers sponsor concerts, etc., a series of moves in that , major computer makers make money, earn popularity is more important. Jay and computer vendors do not know whether the masterpiece "Nunchaku" after creation to sing "dual core" mean? . .
From 12 inches to 17-inch, 6 Samsung notebook this afternoon at the Beijing new century hotel. In Samsung Electronics Conference scene radium, 6 notebook is not entirely new products, of which 3 is the upgraded version of the original models. Samsung said that 6 products will constitute their notebooks in the market of new patterns for different user needs.
Samsung notebook X1. .
Samsung notebook M50.
Samsung notebook R50. .
The observation of Radium found, as a South Korean Corporation, Samsung Electronics notebook design reflects Asia and smooth, but the ads are Occidental play models. Samsung Electronics (China) investment co., Ltd. computer products Minister taels Chinook explained that the ads that appear in the overall style of European and American models are unified, but recent Samsung X1 notebook will also be in propaganda and cooperated well-known models in Asia. In addition, the Minister also revealed to radium, Samsung will next year for the Chinese market demand characteristics, tailored for users in China for two new notebook.
This summer, 56 million households bought a Lenovo computer. In August 30 of the Lenovo home PC Shucu briefing radium hear 6,7,8 PC sales on Lenovo home up 58%, its share in the domestic PC market is also expected to exceed 40%. As the saying goes, sell more, make more money, Lenovo consumer PC this year Shucu what the profit? Radium from the consumer desktop marketing, Lenovo Group and general manager Jia Zhaohui say that the year Shucu home PC during the association's turnover grew 40% year on year profit growth above 40%. .
Radium from Lenovo PC during the summer to promote domestic sales and profit growth were found, first of all, sales and turnover, respectively, an increase of 58% and 40%, obviously computer price down. Second, profit growth higher than 40% profit margins, Lenovo is on the rise.
Through years of observation on the association can be found, in 2000, if memory serves me correctly Lenovo's profit margin at about 3%, from the latest 2004-2005 saw its earnings, its 225. .5 Billion, although sales were down compared to the previous fiscal year 2. .7%, But its net profit 11. .2 Billion, compared with 10 the previous fiscal year. .53 Billion increased by 6. .4%. And the 2004-fiscal 2005, Lenovo's profit margins also reached 4. .9%. .
In 2000, when faced with 50 per cent of the overall growth of the computer market, Lenovo to eat to the market, the greatest stars, play the most cattle, push more product and so on, Lenovo's market share quickly reach 30 per cent, China PC market in the first place. Viability is profitable, Lenovo's market share, followed by the considerations to make more money. If the profit growth was not promised is Lenovo's shareholders. Remember the FY2002 Lenovo announced sales year-over-year net profit rose by 5%, but decreased slightly by 2%, the share price would fall on the day of Lenovo 6%, so there's nothing I like better than profit growth due to the more investors.
On the relationship between market share and profit margins, the United States in 20 years ago, scholars have conducted surveys and found that a well-known food brands in the market share of 1% increase in profits on its sales to increase 60 million U.S. dollars, when the market share of over 40%, the investment return rate of 30%. The market share of only 10% of enterprises, investment return rate is only one-third of the former. Intuitive view, the initial increase market share, followed by the scale of innovation rely on benefits, whether traditional or IT industry, both good enough. .
Computer industry market in China in the harmonization of relations between the share and profit enterprise, first HP, its 2003 began in the Chinese market forces pushing PC and notebook products, advertisements and amazing, then $ 5999, 6999 order HP notebook was born in the Chinese market, popular, but from its fiscal 2004 published data, HP 70 per cent of its income from business in print, this also illustrates that PC and notebook has not yet become Hewlett-Packard profitable for master, rich product line and low line are in market share, as for the best price for Dell and Shenzhou, now is the profit you want to share or is obvious. . This shows that the share of the morning and evening to become more money. .
Share of number and influence proportional, Supergirl, Lenovo products very chic!, Nicholas TSE, Zhang Ziyi, face Super girl before? Lenovo did not clear answer, just say the future marketing activities will be more and more with the whole social focus. Radium heard computer Association would also like to sell to a village, just popular TV, washing machine and phone N-level market with super low-price or popularity? maybe the idea of radium, that are too simple and cheaper to sell more, sell more a little bit of market share could rise more Marco, share price can earn little, farmers, investors are amused.
